Australian period care brand Libra has launched its new campaign under their Live Liberated platform via cummins&partners. The initial launch took the first step to make people feel powerful and authentic, while subverting the pressures to conform to unattainable standards of perfection.
Actor, dancer, and writer, Ria Patel, the Indian-Australian face of the newly launched campaign tells us how important it is for her as an Indian woman and how the campaign aims to empower women.
She goes on to say, “I think this is an extremely important story as not only has Libra shown an Indian girl in their campaign but the topic of periods in our culture is quite taboo.
Comments